At the Consumer Electronics Show in Nevada, CNET has revealed that there is a teenage rebellion in social networking. Facebook is passe. Dreary, dull, old. It’s the Wrangler jeans of social networking.
This sprightly information is courtesy of a survey performed by investor Garry Tan, a survey that BuzzFeed during the show. While it may not be independent, it will be interesting to follow this and see if a trend is indeed developing with a new potential generation of users turning away from Facebook and not adding to its Billion users around the world.
It seems that for teens it is Tumblr that is de rigueur for the latest information about their innermost feelings. In this survey, more teens dedicated themselves to Tumblr than to Facebook, even though Tumblr is fairly tiny in comparison.
There are other teenage trends that emerge from this data. Teens are very partial to Instagram. They outnumber adults there almost two to one. Naturally, Snapchat has also captured their imagination.
These results concur neatly with an interview performed by Branch co-founder Josh Miller on his 15-year-old sister. His (and her) conclusion was that Facebook “may have an irreversibly bad brand.”
Some might say that one indication of an irreversibly bad brand is when it tries to make as much money out of its customers any way it can, even if begins to annoy those customers.
Or is it more likely the case that teenagers, ever the non conformists, simply don’t want to follow the perceived herd, particularly when they can have the embarrassment of receiving Friend Requests from their parents and grand parents?